Stage 6

Wellness Co-Living Commited to Transformation

My role was the UX/UI Designer

Last year I discovered Stage 6, a co-living space based in Singapore with a unique business model. These co-living residences focus on transformation, wellness, and personal development through rarefied and life-changing experiences. It was immediately compelling to me. 


The Problem

We needed better to cross sell the co-living program directly from the data pool from the events. We needed a events platform that could sell tickets on their website and cross-sell the co-living space to the same audience. 

In this instance it was not apparent why the Stage 6 proposition was not compelling to everyone. Part of the challenge was sussing out the “why.” I initiated research on Stage 6’s highest impact features, distilled my findings on where the brand was losing the customer, and proposed a solution. Ultimately it was an awareness, education, and engagement challenge. Stage 6 needed to educate and acquire consumers while promoting its events. When selling event tickets on their site, Stage 6 could cross-sell the co-living space to the same audience. Customers indicated they wanted to learn more about the co-living offering while they were at Stage 6’s events. A captive and engaged audience - Ah-ha!

My Research

I wanted to narrow and focus the critical features with what were feasible with highest impact.

Groupings that highlighted a big interest were clearly the connectivity of the events to co-living. 


The Findings

My findings were that stage 6 was a highly unique program and there was a need for better education to the customer. People wanted to learn more about the co-living while they we're at the events. Ah ha!

The Solution

Create a mobile first online booking system for both co-living and events, which allows users to explore their interest in co-living. We created better synergy between the events and the co-living in one platform and cross sell.

HG-20thSep-compte- –
Ricky_Kim_2021_PORTFOLIO_Stage6-02-2 –

More Work

New York City Ballet '19Campaign Creative

Love the PresentCampaign Creative

BR RewardsBranding and Product Design

Stage 6Campaign Creative

New York City Ballet '18Campaign Creative

Banana Republic RedesignBranding and Product Design